Posts Tagged 'Facebook'

The Power of Your Story

This morning I heard a presentation from John Stevenson, owner of Client Kudos, a business that tells client stories. John reminded me of how powerful story telling can be for businesses. I’m a writer by trade who has spent the last 10 years in the online world. John brought me back to the value of the printed word.

“Meaning + Memory = Stickiness,” he said during his presentation. Sharing the relevancy of your product and services in a memorable way increases engagement – my words. I admire John’s campaign to eliminate the corporate brochure. I’ve written hundreds of corporate brochures and have tried to incorporate the elements of story into the copy.

The building blocks of a story are anecdotes or a sequence of events and actions that end in a moment of reflection or what does this mean to the reader. Elements that move the reader include challenges, journeys, finds and what it all means. In other words, why should I care about your story?

Last night I read a blog post by Scott Stratten of @unmarketing (Twitter) about Facebook events. He told his story of being invited to an event that was thousands of miles away and irrelevant to him. In this case it was a “hands-on” singles mixer. Scott is a happily-married guy and wondered how he merited an invitation to a “hands-on” singles mixer. I don’t even want to think of what “hands-on” means lol!

Scott’s post resonated with me because I get lots of Facebook invitations to events that are halfway across the country. His point was that these invitations could kill Facebook. Hopefully Facebook has on their radar fixing the functionality of events.

Scott shared an anecdote, pulled out the meaning of that anecdote for all of us and for Facebook. What’s your story? Start with a simple anecdote. If you need help telling your story, contact John at js@clientkudos.com. Tell him that Leilani sent you.

Turn Check-ins into Cash for Your Business

“When I checked into your restaurant on Facebook, over 1300 of my friends saw that I was here,” I explained to a restaurant owner. He stared blankly at me because he didn’t understand how my check-in could turn into dollars for him. A check-in is when a customer checks in to your venue through Facebook or their Foursquare account.

When checked in at the Livestrong Park for a SportingKC game, Facebook displayed a list of my friends who were there at the same time. I could have connected with them on Facebook to meetup for the game’s after party.

Brenda Roberts, owner of RSVP MedSpa is turning her check-ins into customer loyalty and more business. She is the first business owner I’ve met who understands the dollar value of check-ins. Her clientele are primarily upper middle-class men and women who are already on Facebook or Foursquare.

When they sign in for an appointment, her staff ask them to check into Facebook or Foursquare as well via their smartphone. “We reward customers with discounts the more they check-in,” she says. If they don’t have a smartphone, they are offered an iPad to check in.

“One lady wanted the discount so badly that she checked 20 times that day,” she laughs. “I told her that she had to physically check in.” How do you turn check-ins into dollars for your business?

Here’s a takeaway from Brenda:
#1 Offer a reward for frequent check-ins. Whether its a discount or some freebie, people love to accrue savings.

#2 Offer an easy way for your customers to check-in. If they don’t have a smartphone, have an iPad on hand for them to use.

Now turn those check-ins into dollars!

Facebook Launches Group Chat, Video Calling

Facebook announced today incorporating Skype’s video application and launching the new group chat redesign. Facebook users won’t have to download the application since it will be another utility within Facebook.

“The social infrastructure is important to the industry as it develops and we’re leaving the apps to entrepreneurs to create,” said Mark Zuckerberg, CEO of Facebook. “This is a different strategy compared to other internet marketing companies that prefer to build everything in-house. We want to focus on what we do best.

Marketing on Facebook 101: Posting Status Updates People Want to Read

I’ve made my living writing stuff that hopefully people want to read. If they don’t read it, then I can’t pay my mortgage and my kids don’t eat. Let’s say I have an urgency to write status updates that people want to read. 😀

I have over 1,300 friends on Facebook and set my news feed so I can read updates from all of my friends, not just the ones I interact with. I found out today that Noa is in a relationship, Lisa is looking for an apartment, and Molly drove to Texas and went deep-sea fishing. I read these updates because I care about Lisa, Molly and Noa who announced his relationship.

Scott Stratten author of “Unmarketing” said it perfectly when he wrote, “A business doesn’t care about your product or service until you care about them.” So many status updates read like a newsfeed of product announcements, special offers, discounts etc. with no comments. Lisa, Molly and Noa got a response from me because I care about them.

By its very nature, Facebook is a social site. To that end, a business must care about their targeted fans. How do we show that we care? We post updates that they are interested in, not just product announcements and special offers. One study that I read stated that 80% of your updates should be about stuff your audience cares about and 20% pitching your wares.

And interestingly enough, the updates that get shared the most are images, followed by videos then text. The goal of your status updates is to engage your customers and prospects, not just sell. If your fans are into country music, why not post a video of a country music artist that they like? Or if your company supports Make-A-Wish, and your fans connect with that cause, then share updates from the Make-A-Wish page.

I try to mix it up as far as status updates — videos, interesting images and text. My goal is to build a community within the business page so fans look forward to the updates. One of my clients is a CARSTAR. During the winter season, I posted tips on driving on ice. The owner said that a driver came to the store and told him how much she appreciated reading the advice about driving in winter weather.

The key is to create a relationship between your business with your customers or prospects. Get your customer to talk to you and you’re establishing brand loyalty. Get them to share your updates and you’ve extended your reach! Next time – 10 Ideas for Status Updates.

Five Reasons Your Business Should be on Facebook


Facebook boasts over 500 million users with 50 percent of those users who log in everyday. According to Facebook, the average user has 130 friends. If that’s not enough to convince you that you should have a presence on Facebook, here are five more reasons:

1. Your friends are on Facebook. The best way to market and promote your book or speaking engagements is to tell your friend on Facebook. Let’s do the math on the potential reach for the so-called average user. Say you have 130 friends who each have 130 friends. You tell your 130 friends about your book. Your 130 friends tell their 130 friends about your book. You’ve just told 16,900 people about your book! If 10% of them bought your product, that’s 1,690 products sold. Not bad for unpaid advertising!

2. You can instantly promote your product and services on Facebook. Create events for seminars or workshops featuring your product. If your seminar or workshop made a positive impact on an attendee, they can post their reaction on their wall to further your reach.

3. Your competition is on Facebook. Here are some examples of small businesses using Facebook’s “like” page or groups to promote their product or service:

Facebook Fan Pages
The Equine Dentist with 4,167 likes
HySmith Automotive and Truck Repair with 451 likes
The Tulsa Dentist with 6,603 likes
Jack’s Home Improvement with 551 likes

Facebook Groups
Dentist with 2,228 members

4. Customers are on Facebook. You can reach out to your customers who are on Facebook. If they love your product or service, they can post their review on their profile for all of their friends to read. Instant referrals!

5. Your target market has a group on Facebook. Let’s say you own an automotive accessories business. Here are some groups on Facebook that you could reach with your product:

Pimp My Ride with over 16,000 members
Automotive with 251 members

There are thousands of groups with special interests on Facebook. You could reach that group with your product or service message.

Just think, with a few clicks you could reach hundreds of people for your business. Of course there’s a strategy and tactic for connecting on Facebook. If you would like to know more, call me at 816.332.0720 or send an e-mail to HYPERLINK “mailto:ldhaywood@gmail.com” ldhaywood@gmail.com with your questions. If you have a Facebook success or not-so-success story, I want to hear it.

Is Your Facebook Profile for Sale?

Is your Facebook inbox flooded with friend requests? Be wary of accepting requests from people you barely know. Slimy marketing companies are setting up fake Facebook profiles to collect information for their purposes.

A client of mine, Gerald Wicklund, is fighting a fake Facebook profiler right now. The way it works is you receive a request to friend someone you barely know. However, you and the stranger have a gazillion mutual friends. You accept the request because your Aunt Mimi and Uncle Bobo wouldn’t friend that person unless they knew them right?

Not so fast. Uncle Bobo may have accepted strange person’s friend request because Aunt Mimi is a mutual friend. But Aunt Mimi may have accepted the request because Englebert is a mutual friend. Can you see how the deception can go on and on?

One unscrupulous marketer has advertised Facebook profiles for sale on Ebay. Another marketer advertises “warm leads” via Facebook fans. Or buying Facebook fans. One of those fans could be you.

Your profile could be for sale right now as a warm lead! How can you find out if your profile is for sale? That’s another topic in itself. In the meantime, be careful of accepting friend requests from people you barely know. Next time – should you buy followers on Twitter?

Facebook friend or foe?

One of my clients called me this morning and told me about a profile that had been opened under his name. I received a friend request from him yesterday so I thought he accidentally unfriended me and was reaching out to me again. I accepted his request but didn’t realize it was from a fake profile.

Fake Facebook profile

Fake Facebook profile

As of 1:30 today, over 200 people had joined his fake profile page. I called Facebook’s “customer service line” and got an automated message that Facebook didn’t provide phone support. “You can find answers to your questions by clicking help in Facebook,” the recording stated.

Real Facebook profile

The only advice I got was to click the “Report this person / Block this person” link. I’ve reported the person several times and posted on the page that this was a fake profile. I also posted on his page a link to the Facebook help page about fake profiles and a notice to his friends to not accept friend requests from another person posing as him.


Facebook has over 500 profiles from all over the world. Managing fake profilers, spammers and devious marketers sounds like an administrative nightmare. Still Facebook should have some checks in place to deal with unscrupulous marketers taking advantage of Facebook’s relationship-based functionality. Will it take a lawsuit? Anyone up for a class action suit? If 100 victims of fake Facebook profiles joined, would Facebook listen and institute some changes?

Someone set up a profile page under my name too. I’ve sent a request to friend them. I never thought there was another Leilani Haywood on the planet. Apparently another Leilani Haywood exists.

The other Leilani Haywood

The other Leilani Haywood


Do you have someone spoofing you or faking your profile? You better check! Tell me if you find someone faking your profile. I want to hear your story. Apparently this is another tactic for unscrupulous marketers to gain access to Facebook profiles. So be careful who you friend on Facebook. Make sure they are a friend and not a marketing foe.


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