Archive for the 'Communication' Category

Five Reasons Your Business Should be on Facebook

Facebook boasts over 500 million users with 50 percent of those users who log in everyday. According to Facebook, the average user has 130 friends. If that’s not enough to convince you that you should have a presence on Facebook, here are five more reasons:

1. Your friends are on Facebook. The best way to market and promote your book or speaking engagements is to tell your friend on Facebook. Let’s do the math on the potential reach for the so-called average user. Say you have 130 friends who each have 130 friends. You tell your 130 friends about your book. Your 130 friends tell their 130 friends about your book. You’ve just told 16,900 people about your book! If 10% of them bought your product, that’s 1,690 products sold. Not bad for unpaid advertising!

2. You can instantly promote your product and services on Facebook. Create events for seminars or workshops featuring your product. If your seminar or workshop made a positive impact on an attendee, they can post their reaction on their wall to further your reach.

3. Your competition is on Facebook. Here are some examples of small businesses using Facebook’s “like” page or groups to promote their product or service:

Facebook Fan Pages
The Equine Dentist with 4,167 likes
HySmith Automotive and Truck Repair with 451 likes
The Tulsa Dentist with 6,603 likes
Jack’s Home Improvement with 551 likes

Facebook Groups
Dentist with 2,228 members

4. Customers are on Facebook. You can reach out to your customers who are on Facebook. If they love your product or service, they can post their review on their profile for all of their friends to read. Instant referrals!

5. Your target market has a group on Facebook. Let’s say you own an automotive accessories business. Here are some groups on Facebook that you could reach with your product:

Pimp My Ride with over 16,000 members
Automotive with 251 members

There are thousands of groups with special interests on Facebook. You could reach that group with your product or service message.

Just think, with a few clicks you could reach hundreds of people for your business. Of course there’s a strategy and tactic for connecting on Facebook. If you would like to know more, call me at 816.332.0720 or send an e-mail to HYPERLINK “” with your questions. If you have a Facebook success or not-so-success story, I want to hear it.


Facebook friend or foe?

One of my clients called me this morning and told me about a profile that had been opened under his name. I received a friend request from him yesterday so I thought he accidentally unfriended me and was reaching out to me again. I accepted his request but didn’t realize it was from a fake profile.

Fake Facebook profile

Fake Facebook profile

As of 1:30 today, over 200 people had joined his fake profile page. I called Facebook’s “customer service line” and got an automated message that Facebook didn’t provide phone support. “You can find answers to your questions by clicking help in Facebook,” the recording stated.

Real Facebook profile

The only advice I got was to click the “Report this person / Block this person” link. I’ve reported the person several times and posted on the page that this was a fake profile. I also posted on his page a link to the Facebook help page about fake profiles and a notice to his friends to not accept friend requests from another person posing as him.

Facebook has over 500 profiles from all over the world. Managing fake profilers, spammers and devious marketers sounds like an administrative nightmare. Still Facebook should have some checks in place to deal with unscrupulous marketers taking advantage of Facebook’s relationship-based functionality. Will it take a lawsuit? Anyone up for a class action suit? If 100 victims of fake Facebook profiles joined, would Facebook listen and institute some changes?

Someone set up a profile page under my name too. I’ve sent a request to friend them. I never thought there was another Leilani Haywood on the planet. Apparently another Leilani Haywood exists.

The other Leilani Haywood

The other Leilani Haywood

Do you have someone spoofing you or faking your profile? You better check! Tell me if you find someone faking your profile. I want to hear your story. Apparently this is another tactic for unscrupulous marketers to gain access to Facebook profiles. So be careful who you friend on Facebook. Make sure they are a friend and not a marketing foe.

Blogging for Business

What does a private investigator, wine conossieur, spiritual mentor, business owner and food allergy specialist have in common? They all blog! I recently posted a question about blogging on LinkedIn’s Social Media Group board  and received over 150 responses.

The diversity of individuals blogging and platforms they use to deliver their message shows the rising maturity of what started as online journals. Quentin Brown in Australia manages hundreds of blogs for his clients. He says this is the main way he gets business for him and his clients.

“The beauty of doing posts is you can target a niche within your industry very easily and they work great,” says Brown. “We did a post last week on another site for Promotional Printed Broadway Mug which bought in 3 orders already this week.”

Peter Ricci of Philadelphia says he has received business from his blog despite the face he doesn’t have a lot of followers. “One client saw the Delaware County Chamber was following me, so that thought I must be good if the Chamber is following me,” says Ricci. “It led to a dialogue and a new retainer client!”

Gary Stockton in Orange County, CA says, “We’ve received several leads as a result of our blog. We use Hubspot, so it is pretty easy to track them. If you are using, you can integrate with Hubspot, so whatever leads you get flow automatically into Salesforce to a tracking campaign, and from there you can track which leads convert to customers and sales.”

However, Stockton has been challenged with writing interesting content that relates to their products but not so product-focused that it turns away readers.  Most of the bloggers post to build a relationship with potential clients and current customers.

“Direct leads or business, can be hard to track as someone might find your website from your blog, or read what you write over a time before contacting you for business,” says Linda Asimus, a business coach in Australia.

She added, “That aside, your blog will be a way for people to get a feel for your way of thinking, your style of communication and entry into your other online properties. It can be a means for people to comment, or follow on from discussions. All of these actions can be valuable, both in developing relationships with future clients, but also peers within a community or special interest environment.”

Ultimately business is built on relationships. If you can create content that sets you apart while showcasing your products and services, then you’ve gone a long way in making the effort to reach out. Whether you’re a private investigator, food allergy specialist or spiritual mentor, you have something to say. And somewhere, someone wants to hear it.

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