Marketing on Facebook 101: Setting Up Your Business Page

I manage 18 pages for small to medium-sized businesses. Creating the page is the first step to setting up your business on one of the largest social networking sites. This page can either help build your business or show Facebook users that you don’t know what you’re doing on Facebook. My goal is to help you build your business.

First of all, I’ve seen business owners inadvertently set up their business as a personal profile page. I understand why someone would make this mistake since the functionality of creating a business page and interacting with other pages as that business hasn’t been available until April 2011. A personal profile page is vastly different from a business page. Below is a summary of the differences.

Personal Business
5,000 friends limit Unlimited fans
You send messages You send updates
You post messages on your friends wall You post messages on the walls of other pages

Facebook displays different options depending on the type of page you select. For example, a local business is different from a company or organization page. You may need to experiment with a couple of different page setups before finalizing your selection. You can set your page to be viewed by admins only while experimenting with different options.

Moving Your Business From a Personal Profile to a Business Page
If you have set up your business under a personal profile, you need to create a business page. It’s easy to create a business page but the tricky part is getting your friends on your business profile page to join your business page. I recommend a time-sensitive incentive such as a offering a drawing for a $25 gift card to get your friends to join your business page.

I also recommend suggesting the page to your friends to further draw them to your business page. You could also offer a new look such as a custom welcome tab. I’ll go into creating a custom welcome tab in a later post. In the meantime, ask me any questions regarding transitioning your business personal profile page to a business page.

Naming Your Page
After you have 25 fans, you can pick a name of your page. Instead of a line of characters, you could create a link such as http://www.facebook.com/yourpagename and add this vanity address to the signature box on all of your outgoing emails.

An example is “Join me on Facebook at Facebook.com/YourPageName.”

Choose your name with care because you can’t change it. Next time, “Creating Your Profile Picture.”

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