Three Ways to Fail at Social Media

Social Media is the holy grail of resurrecting or launching marketing and public relations campaigns online. We’ve all seen the amazing statistics of 500,000 users on Facebook worldwide. A gazillion users on Twitter everyday. And don’t get me started with LinkedIn, YouTube etc.

Companies see social media as way to bypass barriers erected by traditional advertising which is high costs in producing and placing ads.  Setting up a Facebook business page, Twitter account and LinkedIn profile is just the beginning though. Social media by nature is social, which means a heavy investment of time in building relationships with your target market.

I’ve identified 3 ways you can make social media fail for you. I’ve learned this the hard way and share these 3 keys to failure in hopes that you don’t make the same mistake I did.

#1 Don’t add links to your Facebook page, Twitter account or blog on your web site. I’m amazed at how many companies don’t synchronize their web site with the social media sites. All of your social media sites should mesh with your web presence.

#2 Don’t tell anyone to follow you or join your page on Facebook. If you rely on your social media staff to do this job for you, you’re doomed to fail. You need to ask people to follow you or join your page on Facebook.

#3 Don’t be original. Retweet other people’s tweets or use other people’s links as your Facebook status updates. Be a fount of other people’s information and soon you’ll be considered spammy.

Social media by its very nature is social. You must socialize, reach out, react, respond and talk! Show some personality and be interesting. And above all, invest time in social media. Believe me, it will pay off.

 

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