Blogging for Business

What does a private investigator, wine conossieur, spiritual mentor, business owner and food allergy specialist have in common? They all blog! I recently posted a question about blogging on LinkedIn’s Social Media Group board  and received over 150 responses.

The diversity of individuals blogging and platforms they use to deliver their message shows the rising maturity of what started as online journals. Quentin Brown in Australia manages hundreds of blogs for his clients. He says this is the main way he gets business for him and his clients.

“The beauty of doing posts is you can target a niche within your industry very easily and they work great,” says Brown. “We did a post last week on another site for Promotional Printed Broadway Mug which bought in 3 orders already this week.”

Peter Ricci of Philadelphia says he has received business from his blog despite the face he doesn’t have a lot of followers. “One client saw the Delaware County Chamber was following me, so that thought I must be good if the Chamber is following me,” says Ricci. “It led to a dialogue and a new retainer client!”

Gary Stockton in Orange County, CA says, “We’ve received several leads as a result of our blog. We use Hubspot, so it is pretty easy to track them. If you are using, you can integrate with Hubspot, so whatever leads you get flow automatically into Salesforce to a tracking campaign, and from there you can track which leads convert to customers and sales.”

However, Stockton has been challenged with writing interesting content that relates to their products but not so product-focused that it turns away readers.  Most of the bloggers post to build a relationship with potential clients and current customers.

“Direct leads or business, can be hard to track as someone might find your website from your blog, or read what you write over a time before contacting you for business,” says Linda Asimus, a business coach in Australia.

She added, “That aside, your blog will be a way for people to get a feel for your way of thinking, your style of communication and entry into your other online properties. It can be a means for people to comment, or follow on from discussions. All of these actions can be valuable, both in developing relationships with future clients, but also peers within a community or special interest environment.”

Ultimately business is built on relationships. If you can create content that sets you apart while showcasing your products and services, then you’ve gone a long way in making the effort to reach out. Whether you’re a private investigator, food allergy specialist or spiritual mentor, you have something to say. And somewhere, someone wants to hear it.


3 Responses to “Blogging for Business”

  1. 1 Marla Levie October 23, 2010 at 7:03 pm

    Your post on Linked In’s social media group ws so interesting.
    It is amazing to see the variety of bloggers out there!
    Marla Levie,Chicago
    Marketing Consultant

  2. 2 Marla Levie October 23, 2010 at 7:04 pm

    Your post on Linked In’s social media group was so interesting.
    It is amazing to see the variety of bloggers out there!
    Marla Levie,Chicago
    Marketing Consultant

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