What makes you dance?

OK, the video is a blatant teaser to get you to read my blog. But really, what makes you dance? Effective marketing is all about getting your customer or prospect to get up and do something different about your message or product.

Boring copy, boring music and a boring message is waste of your time and your customer’s time. So take a break, and think what would make your customer dance? A discount that they didn’t expect? A surprise gift from you? A phone call or email from you telling them how much you appreciate their business and next time they drop by the shop you have a gift for them.

Then you can watch the bottomline dance with joy because word will get out about how cool you are to do business with. Then you can dance!

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